Inagene

Inagene offers personalized genetic testing to optimize medications, nutrition, and overall health. We collaborated with the Inageme team to reimagine their strategy and identity together, making it more accessible to the consumer. Our work together went from strategic positioning all the way through to UX and development.

DESIGN LEAD: JINA KANG
PHOTOGRAPHER: JOHN PACKMAN
UX DIRECTOR: JAMES BEARDMORE

BRANDING
01.01 New Design Lanugage and Tagline
01.02 Brand Attributes
01.03 Brand Guidelines

ART DIRECTION
02.01 Photography and Type
  02.02 Digital Marketing
  02.03 Instruction Brochure

WEBSITE DESIGN
03.01 Home Hero - Desktop
03.02 E-Commerce - Desktop
03.03 Test Kit Instructions
03.04 E-Commerce UI elements
03.05 03.05 Mobile Screens

01.01 New Design Lanugage and Tagline

01.02 Brand Attributes

01.03 Brand Guidelines

02.01 Photography and Type

02.02 Digital Marketing

02.03 Instruction Brochure

03.01 Home Hero - Desktop

03.02 E-Commerce - Desktop

03.03 Test Kit Instructions

03.04 Personal Report UI

03.05 E-Commerce UI elements

03.05 Mobile Screens

Inagene

WORK

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