YOU ARE IN JINAKANG.LAND

Green Standards

Green Standards is a B Corp certified corporation that helps businesses responsibly divert office furniture from landfills by donating it to charitable organizations. Each project, they are able to capture and provide valuable ESG data to their clients who value ESG compliance.

Working closely with strategists at Pilot, I helped Green Standards with their brand transformation. My task was to create a new visual brand identity that reflects their new strategy, voice, and positioning.

DESIGN LEAD: JINA KANG

BRANDING
01.01 New Design Lanugage and Tagline
01.02 Brand Guidelines

ART DIRECTION
02.01 Photography and Type
02.02 Brand Portrait Photography
02.03 Brand Packaging Photography

WEBSITE DESIGN
03.01 Home Hero - Desktop
03.02 PDP - Desktop
03.03 E-Commerce - Desktop
03.04 Test Kit Instructions
03.05 Our Science - Mobile

01.01 New Design Lanugage and Tagline

01.02 Logo Design

02.01 Desktop

02.03 Brand Packaging Photography

Green Standards

WORK

Next